Brief Introduction

China is a part of the world, both in economy and culture, while Chinese enterprise's culture has not been realized by the world. Chinese economy is catching up with the world economy and it has changed a lot after China's entering WTO. How can the traditional enterprises set up an image of them in the contest become a big problem?

It is an important part to find an exact point to settle the problem. www.travel-silkroad.com decide to find the point for the enterprises after deep-going inspection. 2002 MISS SILKROAD is a part of this.
ⅠThe aim of the contest:
Chinese culture is broad and abstract. It has been spread for thousands of years. The western Chinese culture is a special part in Chinese culture. So, our aim is to carry forward Chinese western history culture, inherit the silkroad culture, unearth and develop specialized model with international level to be the spokesperson of enterprise image and promote the careers in the west.
Ⅱ．The features of the contest:
This contest will test the contests in the field of history, culture and English as well as physic form. We will pay more attention to the culture trying to define a new concept for the new century. It will be a contest with both modern and tradition meaning.
Ⅲ．The sponsors：
www.travel-silkroad.com
Oriental Travel Silk Road Exhibition Services Co., Ltd.
Shaanxi Textile Fabric Commerce Association
Shaanxi Costume Industry Association
Sichuan Costume Industry Association
Gansu Costume Association
Chongqin General Merchandise & Textile Fabric Commerce Association
The enterprise entitled in the contestⅤ．Enterprises do it jointly:
Ⅵ．Media support:
CCTV, TV in four western provinces, Sunshine TV, Phoenix TV, Xi'an evening newspaper, Chinese business newspaper and the main media in some provinces holding the contest. At the same time, we will invent the media abroad to report the event.
Ⅶ．Time for the contest:
Sep. 21st, 2002: The News Conference (spot: not sure yet)
Premiere level contest: Nov.15th, 2002---Xi'an, Chengdu
Nov.16th, 2002---Chongqin, Lanzhou
Higher level contest: Nov.22nd, 2002---Xi'an, Chengdu
Nov.23rd, 2002---Chongqin, Lanzhou
The finals: Dec.7th, 2002---Xi'an
Dec.8th, 2002: The Banquet (spot: not sure yet)
Ⅷ. The district of the contest:
This contest sets up four districts in Xi'an, Chengdu, Chongqin, and Lanzhou. The 40 competitors being elected will take part in the finals in December Xi'an.
Ⅸ．Contact:
http://www.travel-silkroad.com
E-mail: model@travel-silkroad.com
www.travel-silkroad.com
June 25th, 2002